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Store This, Not That! > Reviews > Thrive Gluten-Free Flour Mix Review
January 7th, 2016

Thrive Gluten-Free Flour Mix Review

As part of Thrive’s Black Friday weekend they announced their new Thrive gluten-free flour with the idea that you can use it cup for cup in your family’s favorite recipes to replace all-purpose flour.  Debbie and I, of course, wanted to know if the new Thrive gluten-free flour lived up to its claims and if it was a good price (as of January 4, 2016 it is $12.89 for a can).  However, we are not gluten-free so we asked a few of our faithful readers on Facebook to use the product and compare it to their own gluten-free flour mix they use for their families as part of their food storage.  Here is what they had to say….


Nicole has a son with Celiacs and has been cooking and baking gluten-free for the last three years.  She tried the Thrive gluten-free flour in her family’s cinnamon roll and roll recipe and here is what she discovered. (Note to those that are gluten-free, Nicole clued me in that using any company’s gluten-free mix with their own gluten-free recipes typically has the best results.)  For this test, she chose to use her regular cinnamon roll recipe because Thrive claims: “Thrive Life’s Gluten-Free Flour helps you easily adapt any recipe to meet your dietary needs. As an all-purpose blend, use our Gluten-Free Flour as a one-to-one replacement for soft, glutenfree, and non-GMO baked goods.”  For her son, the hardest part of being gluten-free has been finding cost-effective ways to make bread products at home, so she was excited to see if Thrive’s gluten-free flour would live up to the claims with bread.

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Nicole’s notes on the gluten-free flour comparison between her own homemade mix and the mix from Thrive are:

  1. The cinnamon rolls made with the homemade gluten-free mix rose while the cinnamon rolls made with the Thrive gluten-free flour didn’t rise at all.
  2. The Thrive cinnamon rolls were  moister (which is only saying so much with gluten-free bread) than the homemade version because they didn’t rise.
  3. Taste wise, she felt there wasn’t a big difference between the homemade gluten-free flour mix and Thrive’s gluten-free flour mix.

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Nicole’s notes on the gluten-free flour comparison between her own homemade mix and the mix from Thrive are:  They both tasted equally dry and stereo-typical for gluten-free rolls.

Nicole’s final consensus:

The flours were fairly equal in taste and texture (although, I couldn’t figure out why the homemade gluten-free flour rose and the Thrive version did not), but differed greatly in PRICE.  I can make a big batch of homemade gluten-free flour for a fraction of the price by purchasing individual ingredients at bulk stores (like WinCo).  Plus, I was disappointed to see the shelf-life is only 5 years and only 6 months when opened.  I store all of the ingredients for the mix and when I do that, the shelf-life is much longer.

thrive gluten-free flour, gluten-free dinner rolls, homemade gluten-free cookies, gluten-free food storageMEET JM:

We also sent a can to JM, her daughter has had a strong gluten intolerance for a few years and really misses COOKIES!  (Who can blame her!) The cookies she made using the Thrive gluten-free mix are pictured to the left and weren’t that great baked.  However, she said the cookie dough was fantastic and didn’t taste gluten free.  She also tried it in a sour cream donut muffins and they turned out well.

JM’s final consensus:

Both flours (her homemade flour mix and the Thrive gluten-free flour mix) were very similar and both work great in cakes, quick breads, and muffins but not in breads or cookies (they crumble).  However, there is a big difference in PRICE.

The #10 can at Thrive is about $13 but if I grind my own rice flour and purchase starches in bulk, I can make a 10 quart Aggie ice cream bucket full of flour for $6-$8.

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While neither of our reviewers had issues with how it worked, they both noticed the HUGE price difference and difficultly using flour out of #10 cans (there just isn’t a lot of flour that can fit in those cans) and prefer using their cheaper homemade mix from larger containers to the Thrive gluten-free flour.  Need a good recipe for mixes?  Click HERE.


If you are really nervous about making your own gluten-free flour mix, we found cheaper gluten-free flour mixes in 25 lb. bags that you can put in your own buckets with gamma lids sold HERE.  They even carry gluten-free pancake & waffle, cake, and bread mixes as well!

To learn our best tips for going gluten-free (including recipes for making your own gluten-free flour mix) with your food storage, click HERE.


amazing reviews click here

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  • Nancy Hunt

    January 8, 2016 at 6:10 pm

    I used Thrive GF flour for all 9 of my holiday cookie recipes and they ALL were great! I sold several cans of GF flour after my holiday party!
    I usually make up my own mixes also, but the Thrive GF flour is so convenient!

    • Crystal Godfrey

      January 8, 2016 at 6:16 pm

      We are all about convenience but never at 4x the cost. Lol. We found cheaper bulk distributers of GF flour (unsponsored links above…we just want people to get the best deal!) if people want the convenience.

  • Angie

    January 8, 2016 at 6:38 pm

    Isn’t ANY grain you but in bulk grind yourself cheaper than a packaged version?

    • Debbie

      January 8, 2016 at 9:24 pm

      Yes, bulk grains are cheaper, but we were referring to several gluten free already ground flours that are much cheaper than the one Thrive is offering. Plus they come in 25 pound bags that can be stored in 5 gallon buckets thus eliminating the waste of the 6 #10 cans it would take to equal the same amount of flour.

  • Margaret

    January 11, 2016 at 1:00 pm

    I’m definitely not gluten-free but it’s good to learn these things. Thanks for the info.

  • Meghan

    January 13, 2016 at 2:38 pm

    Thanks for this info. I’m newer to shopping for GF items and appreciate the thought put into this review.

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