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Store This, Not That! > Emergency Preparedness


FACT: Disaster history suggests that modern Americans are particularly, mysteriously bad at protecting themselves from guaranteed threats.

Catastrophic events such as natural and manmade disasters can happen at any moment and most happen with NO warning. Unfortunately, 85% of the people in the United States aren’t prepared to care for themselves after a disaster because they believe FEMA will be there to take care of them. (Laughable, right?) History has shown us that this just isn’t the case. In fact, 91% of Americans live in places at a moderate-to-high risk of natural and manmade disasters.

So why don’t we prepare better?

Americans have a tendency to be die-hard optimists, literally. It is part of what makes the country great–and vincible.

why people dont prepare

However, a federal system like ours is not built to plan for–or respond to–massive disasters.  In fact, Mike Leavitt, FORMER Secretary of Health and Human Services said, “Any state, any community or for that matter, any citizen that fails to prepare, assuming the federal government can take care of them will be tragically wrong.”

The real fact is that YOU will be your family’s first line of defense.

The point of these facts and figures is not to depress or scare you.  It’s to reassure you that if you don’t feel prepared enough, that this is a cause worth fighting, scrimping, sacrificing and saving for.  It’s to reassure you that you have made the right choice to be prepared!  In fact, we think you and your family deserve it!  You deserve the peace preparedness brings, the comfort of knowing you can protect your family and have the tools you’ll need to make a preemptive strike when disaster hits. 

It’s never too late to begin or finish what you have started—and that is where we come in…

Let us help!

We want to help you (as we have hundreds of others) prepare smarter and better. If you know us, you know we have a fun, light hearted, no-nonsense approach to emergency preparedness and food storage. Between us we’ve been in the emergency preparedness/food storage business for many years and have worked with most of the big food storage companies—which makes us the perfect fit for giving you the inside scoop on what you REALLY need. 

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Becoming prepared is a lot like building your own ark. You don’t add the roof until you’ve finished framing, and you don’t frame until the plan is made. With the Store This, Not That! Method, we’ve simplified the complex world of emergency preparedness into six simple steps to help you understand the different stages of a disaster so you will know what to get and the right time to use it.We’re all in different places with preparedness. Start right where you are and get where you want to be. You can do it! Just follow the steps.

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