My personal experience to highlight this is…One day, I was at the grocery store looking to buy some name brand butter that was on sale (cheaper than the store bought brand, who doesn’t love that?!). When I got to the butter section I noticed they didn’t have a lot ofRead More →
Think about who is sending you the message that this grocery store is a low price leader or that these items have the lowest price, the grocery store. It takes your brain seeing a message 7 times or less for it to be ingrained, with out you even noticing whatRead More →
The grocery store by me is pretty smart. Do you know what they put right next to their milk? OREOS, chocolate syrup, and donuts. Do you know how many people I see buying OREOS after picking up their milk? I can see the thought process in their head, “Oh, OREOS!Read More →
On with the grocery shopping tips! And it’s totally appropriate since I just went grocery shopping today and all of these I found, once again, TRUE today. In fact, these marketing tricks are so great that I can remember reading about them in my marketing textbooks at school….they are soRead More →
The unit price is the price you pay per unit of food. Unit pricing makes it easy to compare prices (since some packages weigh different amounts-you can’t always just look at the total price). The unit price is the cost of each unit of measure. The unit of measure mayRead More →
As you shop, be sure to compare prices of different brands. NAME BRANDS generally cost the most due to fancy packaging and advertisements-however, sometimes these can be HIGHER quality and taste BETTER than other brands as well. STORE BRANDS are sold by the supermarket chain (so you’ll see the storeRead More →