Some grocery stores actually cater everything around the “Grab and Go” shopper. The type that needs to get in and get out and doesn’t care about the cost. These end of aisle displays are meant for convenience in shopping. The same Oreo and milk grocery store by me always hasRead More →
My personal experience to highlight this is…One day, I was at the grocery store looking to buy some name brand butter that was on sale (cheaper than the store bought brand, who doesn’t love that?!). When I got to the butter section I noticed they didn’t have a lot ofRead More →
Think about who is sending you the message that this grocery store is a low price leader or that these items have the lowest price, the grocery store. It takes your brain seeing a message 7 times or less for it to be ingrained, with out you even noticing whatRead More →
The grocery store by me is pretty smart. Do you know what they put right next to their milk? OREOS, chocolate syrup, and donuts. Do you know how many people I see buying OREOS after picking up their milk? I can see the thought process in their head, “Oh, OREOS!Read More →
On with the grocery shopping tips! And it’s totally appropriate since I just went grocery shopping today and all of these I found, once again, TRUE today. In fact, these marketing tricks are so great that I can remember reading about them in my marketing textbooks at school….they are soRead More →
As you shop, be sure to compare prices of different brands. NAME BRANDS generally cost the most due to fancy packaging and advertisements-however, sometimes these can be HIGHER quality and taste BETTER than other brands as well. STORE BRANDS are sold by the supermarket chain (so you’ll see the storeRead More →